Resume

Brand Marketing & Communications

Award-winning marketing leader with demonstrated success in diverse industries, including telecommunications, technology, legal, and financial sectors. Proven record in brand marketing and management, market research, campaign deployment, creative direction, team leadership, and project management. Known as a team player with a passion for creative thinking who adapts well to fast-changing environments.

Consistent success creating competitive advantages to generate business; deployed numerous corporate image and marketing initiatives that effectively improved brand recognition and increased revenues.
Led creative direction for acclaimed annual report honored with two prestigious ADDY awards for best marketing collateral.
Increased billings by 60% for management services provider by creating uniquely effective advertising campaign feature in leading publications; innovative approach raised market and brand awareness considerably.

Core Competencies

Brand Marketing and Management - Advertising - B2B Marketing Communications

Creative Direction - Project Management - Online Marketing - Trademarks - Advertising Agency Oversight

Vendor Management - Budgets - Market Research - Strategic Planning - Team Leadership

Performance Metrics - Investor Communications - Public Relations

Professional Experience

Marketing & Brand Management Consultant

2006 – Present

Independent provider of marketing and advertising services, advancing marketing and other business goals.

MARKETING COMMUNICATIONS & BRAND MANAGEMENT CONSULTANT

Create winning marketing and branding strategies for clients in diverse industries, designing high-impact campaigns while minimizing costs. Develop marketing communications programs for product launches, product rollouts, online advertising strategies, and other creative campaigns.

Key Projects:

Project manage the development of marketing collateral as creative services contractor for NetApp (2008-present). Commended by client for expedited production of collateral.
Improved marketing communications and campaigns as brand management contractor for Cadence Design Systems (2006-2009). Deployed video and online marketing plans; created brand-specific training tools and website content. Produced screensaver that economically supported rollout of new corporate identity.

Regent Pacific Management Corporation, San Francisco, CA

2001 - 2005

Global professional services firm specializing in change leadership, problem resolution, and maximizing shareholder value.

Director, Corporate Marketing

Leadership role directing all corporate marketing strategies, including brand messaging and positioning tactics. Increased market penetration through comprehensive competitive analysis used to create effective advertising campaigns, marketing collateral, and website content. Supervised outside public relations team, securing writing and speaking opportunities that raised market awareness in the United States and Europe.

Select Achievements:

Increased billings by 60% for litigation support services by creating advertising campaign featured in legal industry publications; measurably raised brand awareness among key prospects.
Improved corporate visibility by redesigning outdated corporate identity and brand messaging strategies; created more engaging and effective marketing collateral that included winning graphics and messaging.
Protected company's financial and intellectual property interests by leading international trademark process recognizing exclusive rights to corporate brand.

Synopsys, Inc., Mountain View, CA

1998 – 2000

Designer of sophisticated automation software for integrated circuits and other complex technological systems.

Global Brand Manager

Managed 14-person team, driving success of creative, website, and marketing communications programs. Drove global brand, advertising, and marketing strategies. Evaluated, selected, and managed outside advertising agencies and brand experts.

Select Achievements:

Unified corporate brand strategies, bringing together various business units' differing brands to create powerful cohesive brand presence worldwide; directed internal creative team and external team of brand experts to effectively complete project on aggressive timeline.
Advanced internal communications plan that successfully promoted acceptance of new brand strategy and identity standards; worked closely with business unit leaders to ensure consistent messaging, graphic standards, and positioning for all projects and services worldwide.
Led creative direction for award-winning annual report; earned two ADDY awards in San Francisco and San Jose ADDY competitions for best marketing collateral.
Quickly promoted from marketing communications group manager role based on exemplary performance.

Lucent Technologies, Inc., Milpitas, CA

1995 – 1998

Technology company providing comprehensive business solutions and services.

Senior Marketing Communications Manager, Octel Messaging Division

Created and deployed business-to-business marketing communications materials to promote voice messaging services. Instrumental contributor to continued success of Octel brand following Lucent acquisition, educating management on benefits of maintaining product name. Rebranded relevant materials ahead of schedule and within budget.

Select Achievements:

Honored with "Employee Excellence Award" for exceptional contributions during acquisition of Octel Messaging by Lucent Technologies.
Selected to represent Octel marketing on EMA voice over internet protocol standards committee composed of top 5 leading industry companies: Lucent Technology, Octel, Centigram Communications, Northern Telecom, and Seimens Rolm.

Previous Experience

Extensive additional experience leading advertising, public relations, investor and employee communications, marketing, editorial, creative, and production teams in roles with Cisco Systems, Technology Funding, Scientific Micro Systems, and Schenkein Associates. Defined and deployed diverse range of branding, marketing, and communications strategies.

Recognized by industry publication, Stanger's Review, for "exceptional quality of communications materials."

Education

University of Denver	Master's degree: Communications	Denver, CO
Southern Methodist University	Bachelor's degree: Fine Arts	Dallas, TX